A TXT record, as the abbreviation indicates, is a record, which keeps data in human-readable form and not code. It could be set up for a domain or a subdomain for various purposes. Search engines like Google, for example, have different ways of verifying that you're the owner of a certain domain and one of them is in fact by creating a TXT record with unique text that they provide and that you should use as the record value. The very same verification method is employed by some analytics platforms that keep track of the traffic to your sites as well. However, in this case the content of the record is going to be read by a robot, but it will still be in human-readable form. A TXT record is also employed in case you activated the so-called SPF protection for your emails in order to prevent them from being forged. In such a case, the record contains data showing that a certain electronic message is sent from a reliable and authorized mail server. You can use a TXT record for any kind of other information also, just like your business details, as an example.